Bit of help needed for college brief, please

Hiya. A friend of mine is doing a college brief, where she's been asked by Pashley to come up with a range of fashionable cycling gear. The idea is it has to be wearable on and off the bike. To do this she needs some info to identify her target group, which is where you guys come in. If you could find a minute to answer the following questions, it would be very much appreciated. Thanks, guys!

-Mark

If you don't fancy putting this info on a public forum but still want to help, feel free to send it to my email on nesbit83 AT gmail.com

Age:
Gender:
Spending power:
Education:
Job:
Lifestyle:
What clothing do you wear whilst riding your bike:
Any out of work activities:
What do you think would be a great piece of on/off bike clothing:

Answer: get waterproof tweed products and write pashley on them then charge loads of cash for it

Age: late 20s
Gender: M
Spending power: couple of hundred a month
Education: University
Job: IT
Lifestyle: work, going drinking, watching/playing sports, cycling.
What clothing do you wear whilst riding your bike: Whatever I normally wear for commuting, or bib shorts for longer rides
Any out of work activities: Bike Polo
What do you think would be a great piece of on/off bike clothing:

https://www.lfgss.com/thread50729.html
might help. ask Velocio if you can use them.

awesome, i will. thanks dude. and thanks to john

Can you post this a few more times as a new thread?

sorry?

Ignore James - he thinks he's funny.

Age: 26
Gender: M
Spending power: Depends how good my month is! (self-employed)
Education: University
Job: Designer/Creative Director
Lifestyle: Food, drink, cycling, design, art, films, photography, football, drinking too much coffee
What clothing do you wear whilst riding your bike: Depends what I'm doing.
Any out of work activities: Football, cycling, skiing, reading
What do you think would be a great piece of on/off bike clothing:
spd shoes that performed well, looked good and were waterproof. Oh and were under £150

Age: 34
Gender: M
Spending power: minimal
Education: minimal (although I did attend a University)
Job: Financial Analyst
Lifestyle: non-hipster
What clothing do you wear whilst riding your bike: lumo jacket, merino LS t-shirt, indestructible endura 3/4 length shorts.
Any out of work activities: Childcare (my children, not others)
What do you think would be a great piece of on/off bike clothing:
Rapha shorts at Endura prices
I wear my Howies LS t-shirt on and off and I think it looks extremely fetching, but that's just me...
Fashionable lycra
Full-body tight-fitting 100% chamois gimp suit
Anything in hounds-tooth, preferably furry
Waterproof hoody/fleece with goretex-like wiking, sort-of loungeable goretex
SPD slippers

excellent, thanks for the answers, guys. keep em coming :)

If my answer to 'Spending power:' is 0 watts, then I can just not bother, right?

Have you tried contacting the guvnorownersclub? Met a few of them - personable peeps.

...also some university was designing accessories for them, could be worth linking up with these lot mentioned here.

gotta get three posts hmmmm,

Age:30
Gender: male
Spending power: unrealistic amounts on bike parts on ebay
Education: 3rd level
Job: architect
Lifestyle: simple
What clothing do you wear whilst riding your bike: plus fours, knee socks, tweed where practical
Any out of work activities: flanning about town looking like a poof
What do you think would be a great piece of on/off bike clothing: decent trainers with a tough sole and toe - unbranded and ethical- Simple Shoes

Age: 55 plus
Gender: Male
Spending power: 'spending' ? 'power' ?
Education: fucking loads
Job: postal clerk
Lifestyle: 'life' ? 'style' ?
What clothing do you wear whilst riding your bike: Appropriate / Rapha / Guy Debord
Any out of work activities: How long have you got ?
What do you think would be a great piece of on/off bike clothing: There is nothing to add -

Age: 25
Gender: Female
Spending power: couple hundred a month after food, all the bills and stupidly expensive rent
Education: University
Job: Editor
Lifestyle: riding, sex, work, eating, drinking, dancing, magazines, music, snow, cooing at puppies
What clothing do you wear whilst riding your bike: sports/hipster/semi appropriate business casual: leather Vans, waterproof Nike ACG jacket in bright but not hi vis colour, skinny jeans with water resistance coating, wool tops, helmet, gloves, stealth backpack, sometimes small tan leather satchel bag if going 'into Town'.
Any out of work activities: hanging out at parks or flat bits of tarmac attempting tricks, working on bike magazine, charity shopping. Sex.
What do you think would be a great piece of on/off bike clothing: as ever, the kind that are made for bikes that won't identify the wearer as a cyclist...properly waterproof, properly breathable, and well made. And it has to look like it could have been bought at Topshop or any other high street fashion outlet, so pretty darn in with the latest fashion.