Goods Vehicle Safety - What do you think of this idea?

Good effort in taking the initiative to kick off such a discussion again, Stonehedge. As part of our 'No More Lethal Lorries' campaign, we (LCC) have produced cards that give this advice. The cards have two sides--one showing this simple graphic ...

... to advise cyclists, and the other showing our five-point plan to improve the situation.

1 Cyclist-awareness training for drivers All city lorry drivers should have ongoing cycle-awareness training, including on-bike experience.
2 Drivers must take more responsibility

Authorities must recognise driver responsibility for doing everything practical to reduce risks. Blaming a ‘blind spot’ should be an admission of guilt.
3 Safer design for London lorries

Lorries designed for off-road use should be taken off city streets. The best mirrors, cameras and sensors should be fitted as standard.
4 Higher standards from lorry operators

Quality-assurance schemes such as London’s Freight Operator Recognition Scheme (FORS) should be mandatory, and the police encouraged to crack down on rogue operators.
5 More responsible procurement

Companies must only buy haulage services from reputable firms, with government taking a lead in encouraging best practice.

We think that these steps are what needs to be done. All are eminently achievable and cover all the aspects of the problem. The campaign is led by Charlie Lloyd, who's charlie_lcc on here.

Awareness-raising, as Jono and others have pointed out, is important but it tends to be given the wrong emphasis, as in that dreadful, tasteless, and wrong 'undertaker' poster, but the most important thing is to get things changed for the better--and, curiously enough, you don't always get that done by awareness-raising.

Anyway, the more that can be done about this, the better. With cycling generally becoming safer in London (much as it was low-risk to start with), it is doubly urgent that we address the persistent anomaly of cyclists as lorry victims.