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@deleted
Cheers Zoidberg.
You're right about people not reading stuff they are given.
As for money, I've spoken to a few firms and have been pledged enough donations to start of with a run of 10,000 A5 impressions.
Agreed on the TFL iniative but I personally think people are more likely to read something they are given with a new bike than pay attention to what is on the back of a bus.
I'll take a look at that thread. Cheers for your thoughts.