Experiences of Cycle Training

Nice report Walm.
More and more chaps are getting trained though still an issue with men who do think they know it (and many clearly do have stuff to learn as i observe blokes doing amazingly stupid things)

It is difficult to pitch training in a way that men would agree to undatertake without their pride getting hurt. Any suggestions would be appreciated.

We use terms like Advanced Skills Training or faster Commuter training to help men deal with this

This is very interesting. 'Cycle Training' is an apt description, but it is likely to be off-putting to many men as we have egos getting in the way and learning to cycle is something that is associated with children.

How is Cycle Training, or Advanced Skills/Faster Commuter training communicated? To be honest, I did it because I heard about it here and it's possible that I may have read something about it in one of the LCC magazines I receive and periodically read while sitting on the loo. Both of these are not typical cyclist behaviour (not referring to sitting on the loo but reading cycling forums and belonging to the LCC).

I'm genuinely curious how this information is being disseminated. I would wager the vast majority on the road arm themselves with a folding bike and a hi-viz vest and hit the street without ever knowing such a thing exists.

I work in advertising so I see this through that lens. You know your target audience, you know what they currently believe and you want to shift that perception so that they take action. What is currently being done to reach that audience?