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@user19245
Speeding was a factor in 17% of road fatalities in 2009, same percentage as booze.
http://www.dft.gov.uk/pgr/statistics/datatablespublications/accidents/casualtiesgbar/rrcgb2009
I'm not saying everyone should be driving like a bat out of hell all the time, but the constant focus on reducing speed muddles the issue, and takes away from the other 83% of fatalities where speed wasn't a casual factor.
It also gives rise to careless driving in other ways, as people are conditioned to believe if they are driving under the speed limit they are driving safely, rather than looking around, thinking, and driving as the conditions dictate.
I think it gets back to increased driver skills and responsibility, not hammering home convenient slogans relating to one single part of the many things to be aware of when driving a vehicle on the roads.