Promoting Cycling

Jacqui

Women is a problem for us. We are right down in female cycling numbers.

I like the idea of a lunchtime bozza-bike ride.

Is their one alpha female at the office clive? You need one. An influencer, someone the other women like and can relate to, to lead the charge.
Or, and this is very un-PC of me, is there a woman in the office who wants to lose weight? If you can get one making a noticable improvement the rest will take it up. The trick is to get her onside without insulting or suggesting that her weight is an issue.
Failing a woman, a man whom the women like - not fancy - but who regularly has interacts with them and who is seen to be on a simillar level would fit the bill.