Promoting Cycling

Doesn't really work in central London though, considering most folk will be on the tube/train/bus.

Could try it though...
"Hey guys, y'know what? If you were to cycle into work each day you could really savour and enjoy your time on the tube at the weekends."
Not sure.

The method work extremely well for those with a motorised vehicles really.

but you could always says that having the spare money you can able to pig out a bit in the weekend, I know my dad did, he didn't used to take my mum out for a meal every now and then.

incidentally my dad took his car for the first time in age to go to a meeting somewhere in England, his brakes were grinding badly, quickly pop down to the local garage for them to have a quick look, half hour later, he ask what's the problem.

turn out there's no problem, just that the brake hasn't been used in age, and it got rusted badly to the point that it need some good bedding in to wear off the rust.