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@Jacqui
how did it go clive? I was going to add to this but most of the issues have been covered. I know a firm in central london that bought a fleet of bromptons and that's worked really well - to go to client meetings employees are encouraged to cycle. I believe that this is has been complimented by regular maintenance and allowances for maintenance for employee bikes at the chosen shop (discounts on tyres, tubes and labour)
As for women cycling. I hate to say it, but fear and vanity were the two most important factors in the decision to cycle in to work in the last studies I read. (in 2007) and I can honestly say I believe it.
Additionally a short employee ride durring lunch times would probably get new cyclists more confident.