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@user16171
Doesn't really work in central London though, considering most folk will be on the tube/train/bus.
Could try it though...
"Hey guys, y'know what? If you were to cycle into work each day you could really savour and enjoy your time on the tube at the weekends."
Not sure.
I would stick to the fitness and cash money angle, with a little bit of the poetic freedom/wind in your hair stuff thrown in for good measure. Covering both the tangible evidence base for those who need it, and the more romantic stuff for them that like that.