Another very important information that my dad used to get his fellow co-worker to cycle is this -
cycling to work allow you to perserve your car so you can able to have fun with it in the weekend (like a long drive in the countryside), that'll make them enjoy driving their cars more than ever, and (eventually) enjoyed cycling instead of spending hours in traffic just to get home (and tube/buses).
Another very important information that my dad used to get his fellow co-worker to cycle is this -
cycling to work allow you to perserve your car so you can able to have fun with it in the weekend (like a long drive in the countryside), that'll make them enjoy driving their cars more than ever, and (eventually) enjoyed cycling instead of spending hours in traffic just to get home (and tube/buses).