Promoting Cycling

people think

1. cycling is hard. In britain it's a sporting activity, and a fringe one at that, not something everyone does every day.
   
2. cycling is dangerous. Well we know the stats, but traffic is scary if you're not used to riding in it. (yes, Oliver, all traffic)
   
3. cycling requires special clothes. Lycra, hi-viz, helmets. Tied in with perceptions 1 and 2.
   
   

Overcome these perceptions.
1 is not helped by most people's bikes being shit heavy 'mountain' bikes from Halfords. Company Bromptons will help this.
2 requires wide cycle lanes. that's not going to happen, so free training I guess.
3 just needs trouser clips. You can get free trouser clips (and other tat) off the City Police. We had them in the office with their pamphlets, freebies etc. which should put paid to the special clothes idea.