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@rhb
I've done plenty of 'i'd like to cycle but...' sessions, generally not much use unless there's a specific tacklable local issue that you probably are aware of but just want to draw out of the target audience.
Typically barrier 1 is roads are dangerous, barrier 2 is bad weather. We know and can tell folks the answers to both, however like horses to water you can't make them drink.
Is there owt you can do to get folks out riding with their kids? After work office family ride or something? Pester power from young un's to do more cycling might help.