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  • I suppose you first have to find out why people do *not *cycle to work? As you have mentioned, fear of traffic is probably the main one. As you also know that fear is probably out of proportion to the reality. Until people overcome that fear then the rest of it - the showers, the massages, the mince pies - is unlikely to get them cycling.
    You know what I think the answer is - cycle training. Cost should not be an issue; free or heavily subsidised training will already be available to them.
    How that training is come by, through individuals applying or through your firm establishing a relationship with a training provider, is a matter to be settled. You are well placed to explain the ideas and benefits of training but might it also not be possible for you to have a couple of trainers come in and talk to the staff?
    I don't know what proportion of the staff are male and female but that might also be an issue; women far outnumber men when it comes to who has training. A company-wide commitment rather than doing it on an individual basis might get round that.
    There are many, many things to discuss Clive. I suggest you talk to SkyDancer and see what he says. Perhaps we could meet for a heavily subsidised beer/coffee soon?

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