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try and do stuff regularly, like monthly social rides, start to get people used to being a cycling workplace.
you know about giving people breakfast, mince pie rewards? relatively low cost idea.
isnt it all about low carbon workplaces now? so do you have a bike courier service for any printed matters you use,
see if there is anyone promoting low carbon business in your area as sometimes the travel aspect can be considerable for a workforce.
active travel is going to become increasingly important,
as the evidence grows to show that people are healthier, happier when they are active.
I heard it said at a P.C.T. conference I presented at ,
" in the 21st century inactivity will be to public health what poor sanitation was to public health in the 19th century"
they know it makes sense, but getting the message through is culture change.
Ideally there would be like workplace officers, that are trainers, ride leaders, skilled with bikes, have a good network with shops and business and can bring it all together,
right theres the role ^ now somebody find a way of paying for it!