We've just got a couple of Boris Bike keys for people who need to cross town to meetings during the day. It's often quicker than getting in a cab, and it doesn't feel like the commitment that buying a bike for commuting does. Because they're only short cross-town journeys, people are less afraid of jumping in.
Good idea - my colleagues have used my BB key more than I have!
Good idea - my colleagues have used my BB key more than I have!