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@VanUden
Lots of stuff. My main job for the past 17 years is as a writer for advertising and marketing, which has included:
Scripts for Radio and TV commercials
Direct Mail
Posters / Press
Brochures
Digital
Scripts for viral
Etc.
Plus I've done things alongside that like writing a monthly column for a motorcycle magazine for a couple of years. For myself I write fiction and poetry, I'd love to move into scriptwriting for telly as well.
If it's an area of interest for you or TheorySwine and you'd like any advice I'm happy to answer questions, if I can, via PM.
I get a huge kick out of writing a really punchy headline but also from crafting longer copy; 99% of the time it's all about the idea that you're trying to communicate. I've never tried to get any of my personal work (fiction / poetry) published but the older I get the higher up my list this goes. Perhaps it's vanity but there's also a creative part of me that just refuses to shut up and fuck off until this personal work appears in print :)