@J.C yeah were all stoked about that, some good news amongst the gloom.
Just to chuck a bit more in the mix, one of the main questions is where does cycling promotion go now? big events like the Skyride make towns look 'with it' cost ya 70k for a day and are full of win for a day (plus officer for a year to boot), but how do you match that against project hands on delivery to lots of individuals and families?
and does marketing cycling really work compared to proper deep investment?
(actually dont sweat that last one...........)
@J.C yeah were all stoked about that, some good news amongst the gloom.
Just to chuck a bit more in the mix, one of the main questions is where does cycling promotion go now? big events like the Skyride make towns look 'with it' cost ya 70k for a day and are full of win for a day (plus officer for a year to boot), but how do you match that against project hands on delivery to lots of individuals and families?
and does marketing cycling really work compared to proper deep investment?
(actually dont sweat that last one...........)