Tørm (Torm Cycling). Nice, and not pricey

Got mine (hand) delivered yesterday. Guy seems nice.

Bought: jersey, base layer and arm warmers.

Used the jersey and base layer this morning on a ride and then sat indoors.

Size:
The sizing is pretty small. I'm not that big (altho widish chest) and I'd expect a medium to fit the way a large does. I did use the size guide tho, so if you follow that you'd be fine. The arms could be a bit longer - esp. if you're long limbed.

Quality:
Echo the positive points above. Nothing really to add.

Design/style:
Good. Again lots of points have been made so I won't repeat them. I would say that the zip pockets could be deeper/longer. I had to put my iphone in sideways and it fought back a bit. But the waterproofing is a good idea. Lookswise I like it, understated, but attractive.

Material:
Nice. I don't really have any other experience of jerseys. I use one of those synthetic shortsleaved tops usually. But it does what it says on the tin, warm breatherble etc. I do have some experience of baselayers, but only cheaper synthetic ones. This is a million times better. Money willing I'm converted

....Swrve ....impressed by the product they produce and the care and attention that goes into it, and am a devoted follower as their clothing I can wear on or off the bike without looking too out of place. And their clothing is affordable enough for me to buy two of something, rather than just one. Rapha bibshorts, baselayers are well executed pieces of clothing, but I'll only buy them during the sale, when the price comes down to relatively affordable, rather than extortinate, and the rest I can leave behind...
....For me Swrve fits that bill, and hopefully Torm can fit that bill as well...

Don't have any Swrve stuff yet, but they do seem good at what they do. I'd put them more in the cycle-fashion market rather than pure technical sports clothes at a price point - which is what I understand Torm to be.

Just the way that it seems overpriced. They don't show any justification for the price....

Diesel Jeans (which often accepted are the one of the nicest/best cut quality jeans) RRP @ £100-150.

Rapha are basically the same. It's called a pricing strategy. I just purchased my first Rapha item - a vertually new (2nd hand) fixie jacket (the old bomber jacket). Apart from the shit name and the inside pocket stitch that started to come undone its amazing. Beautiful designed and made. It's really simple, they provide a premium product and price it accordingly.

It is one thing to say "I'm not willing to spend £X on a X, because I can buy something that effectly does the same job for less". But saying there is no justification for the price is a load of shit. Do you need a little bungee cord keyring in a sleave zip of a jacket? Not really, but it's nice and if you like nice things then expect to pay a bit more.