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@nim23
I think this is great?! You get car configurators, so why not bikes?
You get the bike built to how you want, albeit brand new, but thats what some people want. It could do with some further improvements graphically but the idea is sound.
Plus, they are delving even further into a relatively fresh market. Massive thumbs up from me. I won't be buying one, however. I don't have the money :-)