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@cornelius_blackfoot
sat outside the pub opposite west brompton tube, had a 20min discussion with alby, cake, oliver schick, frank and one of the guys from Torm, about their product, Rapha, and Swrve. MY tuppence worth was that I wasn't going to buy any sportwool blends as the whole point of merino is its anti bacterial qualities and wicking properties, so you can wear it for days on end, whereas the sportwool jerseys I have from merino stink to high heaven even after washing. So I'd rather spend money for full merino (woolistic stuff or baselayers) than their jerseys which are overpriced.
Also having met matt and muriel the owners of Swrve over in L.A am now even more impressed by the product they produce and the care and attention that goes into it, and am a devoted follower as their clothing I can wear on or off the bike without looking too out of place. And their clothing is affordable enough for me to buy two of something, rather than just one. Rapha bibshorts, baselayers are well executed pieces of clothing, but I'll only buy them during the sale, when the price comes down to relatively affordable, rather than extortinate, and the rest I can leave behind..
I'm hoping our thoughts weren't too jumbled for Torm guy to make out the points we were trying to make..
whats required is more affordable, durable, long lasting hard wearing cycle clothing that can be worn, week in week out, both on and off the bike, without raising a flag which says I am a fucking cyclist. For me Swrve fits that bill, and hopefully Torm can fit that bill as well...