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@Velocio
I was corrected today by the Torm guy, so I'll clarify some of what I've said.
The material is the same as Rapha and that material comes from the same factory (obviously, because a third party produces it and licenses it to whoever wants to pay for it... which includes both Rapha and Torm). But the jerseys themselves are not produced in the same factory as Rapha.
Also the owner was saying that he really wants to get the product right: High quality materials and finish, classic design. He specifically made many design decisions to avoid being too close to any other product on the market (including both Rapha and Assos products), such as not being tempted to add a pump pocket, putting 2 zip pockets on the back, adding trim to the base layer, etc.
The comparison to Rapha was basically mine and close inspection of the items (which I have purchased a full set of) shows they aren't one and the same. Same material, same roots in classic cycle jersey design, different products.
Still, fun watching the bunfight on here ;)