Tørm (Torm Cycling). Nice, and not pricey

I heard at the Cycle Show that Rapha/Condor don't actually sponsor their riders in that sponsoring usually means paying for their bikes, etc.. Supposedly all their riders must buy their own bikes. They get some sort of discount but that's it. Can anyone verify? (understandably strong gossip if untrue!)
Someone tell me that this isn't true!

& you think they'd attract riders of the calibre of Kristen House, Dan Craven, Dean Windsor et al doing this? I'm sure they have to fabricate their own clothing too...