Tørm (Torm Cycling). Nice, and not pricey

Surely there is a big difference between appropriating a logo and appropriating a large swath of a product range though?

I think that pretty much sums up all of the fashion industry since the dawn of time. They just refer to them as "trends"

HA! Rapha nicked their name and logo from an incarnation of the St Raphael Racing team [when they abbreviated their name to rapha to circumvent advertising rules at the time]

not tweaked, or influenced by, a 100% copy

kind of makes any posturing about being ripped off slightly hollow IMO

that makes me curious, you got an before / after pics?

(I googled but got sailing boats!) ((which are nice too))

I think it's a positive thing, and subversive. It reinforces how much Rapha are profit-whores, and suddenly makes the aesthetic (which is not that individualistic anyway) and the fabric accessible to a wider audience.

The same as people doing bootleg designer non-cycling gear. No-one's pretending it's the genuine article, and if you want to question the ethics of it, I'd start with the rip-off merchants at the top.

On another note, why do so few companies do a (lambs)wool-acryl blend these days, like the old Moa/Nalini stuff? I've used both, and after a few washes, comfort (and smell) is indistinguishable, and merino seems less resilient to wear and tear (and moths). I think merino's vastly overrated.

It's hard to find but I've got it at home somewhere - the rapha logo for the clothing brand is exactly the same as the logo that appeared on the st Raphael Jerseys for a while, so yes, for me a straight out lift rather than an 'influence' or 'appropriation'

It's an interesting convo tho as to how much in branding you can 'absorb an influence' before it teeters into a pastiche…

Dancing James is rapha model is self rightous cyclist is enforcer of the roads?

How does he find time to talk about himself on teh internets?

??

Will buy a base layer (only sportwool though no merino?) before the lawsuit hits!

Saw these shirts too at the show today. The bloke on the stand was saying the fabric was a lighter weave than the rapha fabric. Still very impressive, but they don't do an xxl yet so i will have to wait or loose more weight.

It's hard to find but I've got it at home somewhere - the rapha logo for the clothing brand is exactly the same as the logo that appeared on the st Raphael Jerseys for a while, so yes, for me a straight out lift rather than an 'influence' or 'appropriation'

It's an interesting convo tho as to how much in branding you can 'absorb an influence' before it teeters into a pastiche…
I posted this a while back, which may be sort of relevant.

Also for the love of god I hate bauhaus 93

Someone's not best pleased I guess.

What a smug bugger - his work is not so groundbreaking that it can be 'ripped off'.
Like someone said they're just shirts.

I invented the wheel, the third dimension and porn, and i'm still waiting for rep+1

To be fair, I have only seen DK's jersey in the bag, and I didn't even look at it properly. So I'm reserving judgement till I see it in the flesh.

Also, you can't ignore what Rapha do for the cycling community - sponsoring Rapha/Condor/Sharp team riders and so on.

I heard at the Cycle Show that Rapha/Condor don't actually sponsor their riders in that sponsoring usually means paying for their bikes, etc.. Supposedly all their riders must buy their own bikes. They get some sort of discount but that's it. Can anyone verify? (understandably strong gossip if untrue!)
Someone tell me that this isn't true!

this thread needs some scoblewisdom.

The conversation David and I had with the founder of Torm was great! He's a one man show, independent, and just wants to create high-quality stuff that fits well at reasonable affordable prices. Anyone independent who wants to drive the prices down on quality cycling jerseys is fine by me.

They are also not branding the f*ck out of them and making their customers walk around like billboards. I didn't think the jerseys looked anymore like Rapha than they did icebraker or other jerseys of a simiar ilk.
They are doing stuff that I don't think Rapha are like 2 pockets on the back and using water-resistant (not water-proof as too sweat-causing) material in the pockets. The inside is merino to wick away sweat and the outside is polyester to keep the shape.

The guy really understood the power of this forum, and was brave enough to offer David a jersey to test-ride.

I give a thumbs up!

Someone's not best pleased I guess.

HA!

Thats amazing

um, their prices have gone up already

Rapha was a junior cycle racing team in the 1960s, designed to prepare young cyclists for a career in the professional team sponsored by the St. Raphael drink brand.

‘We broke all the rules when we chose the name,’ says Mottram. ‘When I was in branding I would advise my clients never to use a name that somebody else owns and never to use a name where you can’t get the dot com web address. In the end, we did both. We had to buy the brand name, but it works so well visually and with the brand values that nothing else would do.’

It's a bit unkind mocking Rapha for aping Raphael when they did it right. It's also a bit nobbish of Scheybeler to criticise Torm in a petulant Tweet. Making fitted jerseys with back pockets and sporting strips isn't particularly new, and the details like the zip cover are very visible on all manor of other products. Those baby sleeping bags have had them for years, for instance.

Still - never get in the way of the internet producing a Torm in a Teacup.

Still £45 for short sleeved, £50 for long sleeved, same as day they launched?

um, their prices have gone up already

yesterday they were both (LS and SS) £40 on the site.

um, their prices have gone up already

Which products in particular? The Jerseys are the same price as they were yesterday.

Not when I looked at about lunchtime. Anyway, it's crazy cheap, what do you want?!

yesterday they were both (LS and SS) £40 on the site.

something wrong on my end maybe then, when I looked yesterday morning (when I saw this thread), all of the jerseys were £40.