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@BringMeMyFix
I think it's a positive thing, and subversive. It reinforces how much Rapha are profit-whores, and suddenly makes the aesthetic (which is not that individualistic anyway) and the fabric accessible to a wider audience.
The same as people doing bootleg designer non-cycling gear. No-one's pretending it's the genuine article, and if you want to question the ethics of it, I'd start with the rip-off merchants at the top.
On another note, why do so few companies do a (lambs)wool-acryl blend these days, like the old Moa/Nalini stuff? I've used both, and after a few washes, comfort (and smell) is indistinguishable, and merino seems less resilient to wear and tear (and moths). I think merino's vastly overrated.