Gore Ride On sealed cable 'system'

i m still in between athena and ultegra, ultegra 6700 is fucking expensive at Condor the diff is almost £200 . . ultegra is i think £810. I might splurge and go for ultegra . . .6700's chainrings seem expensive to replace, what do you reckon hippy?

If they are the only options I'd take the Ultegra everytime but it's defo a bit ugly. If I had £810 to spend I'd go for this lot:

£330 - SRAM Force 3pc groupset - http://www.fudgescyclestore.com/index.php?p=105835
£140 - SRAM S900 crankset and BB - http://cgi.ebay.co.uk/SRAM-S900-Carbon-Road-Bike-Crankset-175mm-39-53-B-B-/360233626222?pt=UK_sportsleisure_cycling_bikeparts_SR&hash=item53df98ea6e#ht_2191wt_1002
£74 - SRAM 1070 chain and cassette - http://www.fudgescyclestore.com/index.php?p=105842
£99 - Lightweight CNC brakes - http://www.planet-x-bikes.co.uk/i/q/BCPXULCNCSWI/ultra-light-cnc-brake-calipers-with-swissstop-brake-pads

Total - £643