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@dan
Yeah if they point it at that market then they should be fine. Pretty niche though isn't it - but then I guess their distribution model doesn't rely on news stand sales at all so...
Fuck it, good luck to them. Contrary to the accepted belief Rouleur (and I guess Privateer) isn't actually owned solely by rapha, they just have shares in it and shared offices, though I think Rouleur are moving now..