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@hugo7
^ I really don't know, but I'm sure the majority of guys who do this, do it because they don't actually realise how upsetting it can be. (in all honesty until I read this thread, I never gave it much thought either).
So If you have the opportunity/time (which I guess you don't in the countryside?), maybe just pointing out how it makes you feel and ask them how they would feel if someone did the same to their mother/sister/gf/wife. If you do this in a calm matter of fact way, I think it would actually have more impact and long term benefit that a rant.
Or if its a business and you can get a plate or co name, then write to someone there...
....I always thought it would be good if you could get a contact at a london daily to write a piece on it who would then use your specific eg of the co in question. Then you go to the Co before publication and suggest they implement some sort of training program so that the article can be spun to make them look good:
"we received a complaint from x and felt strongly so implemented this program...bla..bla... we believe that more co's should make and effort...etc...etc..."