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@deleted
I have a feeling that if a child wears a helmet for the first seven years the adult will wear one for life.
I have the helmet discussion with people every week. What strikes me is that people are wearing helmets but do no know why they are wearing them. That is, they believe it is safer but have no information on the subject.
Personally I think bike shops are partly responsible; the more they can make it seem like a helmet is something you must buy at the same time as you buy a bike the more money they make.
There's a general feeling among many people about cycling and risk; or about risk in general perhaps. When you have a cycle training lesson with someone for two hours, it starts at 2 in the afternoon and they ask if they have to have lights on their bike then you know that something is wrong.