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@hoonz
Bojo, Bozza, Blojo, Bogo whatever. I just don't want to say "Barclays Hire bike" every time I refer to a "Barclays Hire Bike" or "Barclays Cycle Hire when refering to "Barclays Cycle Hire" as the whole thing. Everyone else's (other cities) use one word like the Velib or Bixi. That's cool, that's right, that's better. Than "Barclays Cycle Hire" which is totally shite.
Should we start a poll, vote on the "word" and get our term out to the masses by dropping it into everyday conversation?