Sorry, to me it's just a stupid overstatement.
It's like putting "cool" on the top tube of your fixie. Really a bad idea unless it is blatantly a joke, which it isn't in that case.
What else would a company called Lightweight use as a brand name on their product?
Sorry, I thought the question was more about the font, number of logos etc,. than the actual word?
Suppose they could always change their brand name backed up by an advertising campaign as seen by loo roll and cleaning product companies...
What else would a company called Lightweight use as a brand name on their product?
Sorry, I thought the question was more about the font, number of logos etc,. than the actual word?
Suppose they could always change their brand name backed up by an advertising campaign as seen by loo roll and cleaning product companies...