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@hugo7
^ because its different and (depending on your opinion) looks good.
It's one of these things where I think the myth goes; the curls help smooth out the old rough road surfaces they used to have. But actually it's not, its just because all competition bikes weren't aloud logos, so it was a form of marketing... a bit like GTs I guess.
But I bet the real reason is someone got bored and thought it would look cool.
Also dare I say it utfs / this has been discussed many times / etc. ;)