Corporate Evil

reading that article again, i think it is more an example of corporate genius than evil, the facts are written write there ON THE FUCKING BOTTLE and if you can't look five inches down and squint a bit if your eyes aren't so good maybe you should think a bit about what you are drinking. and this "non profit public interest group" might spend it's money better by telling consumers that YES THE FUCKING NUTRITIONAL CONTENT IS ON THE PACKAGE (1) ALONG WITH WHAT YOU SHOULD BE GETTING YOU FAT FUCKS (2)(3).

Perhaps coke's defence could replace "consumer" with "reasonable consumer" but otherwise this is genius because the NGO will have to show that people are retarded in practice to not read the label.

and then this piece of journalistic supreme

Why do we allow companies like Coca-Cola to tell us that drinking a bottle of sugar water with a few added water-soluble vitamins is a legitimate way to meet our nutritional needs?

well, i presume john, that it's because america is a free market economy where companies are allowed to do what they like provided it is within the law and we can presume that up until this point the legality of their advertising of vitamin water has been thought legal so that is why it is allowed.

but then! to go on to tell people how to drink healthily, BY ADDING SUGAR TO THEIR DRINKS (5) after just fucking berating a company for doing the same(6)? john, i am disappoint.

cite 1:

A bottle of vitaminwater contains 33 grams of sugar, making it more akin to a soft drink than to a healthy beverage.

cite 2:

35 percent of Americans are now considered medically obese.

cite 3:

Two-thirds of Americans are overweight.

cite 4:

"At oral arguments, defendants (Coca-Cola) suggested that no consumer could reasonably be misled into thinking vitamin water was a healthy beverage."

cite 5:

If you want to flavor the water you drink, try adding the juice of a lemon and a small amount of honey or maple syrup to a quart of water.

cite 6:

the product is simply water with added nutrients, disguising the fact that it's actually full of added sugar.