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@neu
This is too far though. They've actually called the cycle paths barclays superhighways. The fucking Road is now a Barclays advert.
THe whole thing cost £140m, the £25m is welcome but to say the whole thing was impossible without it is bollocks, and that this had to factor in massive levels of branding is not true. As was said elsewhere, the french one got private funding but has no branding.
Fact is the english are a walkover. We think nothing can happen without a corporate sponsor. This might be the case when we live in a self serving society, but it doesn;t have to be the case