I'll make you famous (or Adidas will)

I think the point is that "ethics" and "authenticity" just becomes another strand of marketing and branding. Way back when, these were the twin appeals of Starbucks innit.

Personally, I think it is right to question those that use emotive and populist appeals about the rights of people in far-off places. We do know somewhere along the line things are a little bit more complex than often put, particularly when the argument is no more sophisticated than "big company = bad". This line of thinking, popularised by that myth-maker Naomi Klein, really has sent much of the left down a very blind alley.

this is precisely what i was going for, but put better.

He's a cunt then.

i am, its completely true