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@beanpie
"If Addidas used fat, slightly balding men in their late middle age with palid appearances, rosecea, glasses, size 11 feet and looking as though the only exercise they had done in decades was to move between pub and betting shop, I'd certainly be tempted to buy their stuff"
Not me, I only want to buy clothes that make me look like a professional athlete, despite being 17.5 stone and 6 foot (AND A QUARTER OF AN INCH!!!!). If fat people wore Adidas I think I'd just assume that the clothes didn't work and buy Nike instead.