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@andy.w
Bigger companies with bigger PR/advertising budgets, but with a poorer product would gain more public exposure. More exposure = more sales (generalisation).
Perceived value (product A better than product B), when it comes to health and well being is a bad thing (ignoring placebo/homeopathy). The better product should be administerred due to its health benefits and not because joe public thinks its better as it is advertised by there favourite pop star.