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@cookiesdonniedarko
I don't know the Marketing Vs R&D cost ... I was just using them as an example and Damo has just proved my example to be complete bullshit.
But in the U.S a drug maker has to go through several sets of trials and they only have soo many years where the drug "is their's" i.e. nobody else can use the formula ... without get my dissertation out I can't tell you the steps that are taken before final approval .. and it has been a year since I wrote the app which worked out the Tanimoto Coefficient for a set of comparisons and longer since I wrote the introduction to the dissertation.
@Damo ... you are correct just looked it up. I was under the impression that Whoever owned Neurofen invented Ibuprofen, dunno where I got that impression then.