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  • The donkey was sent up into the sky last week by entrepreneurs hoping to attract people to their private beach.

    I thought it was a stupid prank, but no - it was a publicity stunt. If you want to know what's new in marketing, study in Russia. It's not the way to treat animals. In civilised countries, like the UK, we take good care of them. Even let them take part in their own entertainment, like dog fights, greyhound racing, fox hunting, barbecuing.

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