What time is it? Watches and horology

I'm swaying....

http://www.google.co.uk/imgres?imgurl=http://i44.tinypic.com/11s19is.jpg&imgrefurl=http://www.tz-uk.com/forum/viewtopic.php%3Ff%3D1%26t%3D68654%26start%3D0%26st%3D0%26sk%3Dt%26sd%3Da&usg=__niaCIpxhlpFoqE0cW11xJUOTskQ=&h=480&w=640&sz=93&hl=en&start=9&um=1&itbs=1&tbnid=sZrpjHySGP89eM:&tbnh=103&tbnw=137&prev=/images%3Fq%3DIWC%2B3706%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1W1ADRA_en%26tbs%3Disch:1

iwc EVERYDAY OF THE WEEK.. rOLEX IS WAY TOO OBVIOUS AND COMMON I think. It always screas: 'Daddy bought me this for my graduation'. Not a good look

Is it bad to lust for a watch made by a luggage company?

It ought to be wrong shouldn't it? But I think thye LV watches are pretty damn special. Don't be ashamed, there is no 'right way' to lust after watches...