You are reading a single comment by @Brun and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@Brun
I've got a couple of criticisms...
Firstly it's an articulated HGV, of which there are relatively few in central London. I'd have thought a skip lorry or tipper truck would've been more appropriate (possiblty with 'Keltbray' and lots of skull and crossbones motifs on it), although also more difficult to write a big sign down the side of. Nit-picking maybe, but I'm sure some people are too daft to make the connection between different types of potentailly deadly vehicle.
Also, I'd like to have seen the same concept but from the point of view of a cyclist approaching the back of a lorry. I'd expect that might be more likely to trigger something in the brain in a way that the detached perspective in the actual ad may not.
Good effort tho', B+