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@cliveo
One aspect of this debate has long raised my curiosity. The police have free PR like any business would die for. Think of all the films, books, television programmes, radio plays and computer games in which the police appear as the good guys. Morse, the Bill, Dirty Harry etc etc etc. Yet, despite all of that really positive image being created for free by the media, they still have trouble recruiting the right people and have trouble with their image with the public. Does this mean that PR is guff or is there something else that causes this?