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@!Nhattattack!
I've been wondering about this myself.
I get so worked up about it in the shop when I'm selling a woman a bike (or even worse, hi-vis) that tears well up a bit in my eyes.
I wanted to do a guerrilla poster campaign to let women know, but I don't have the resources to get it off the ground.
Maybe this is something we could do as a ladies forum? Design a poster, raise some money, get it up and out?