I think what youre getting at is the push for 'strict liability' as per Europe.
All for it.
Seeing as you mentioned it what do people think of the way cycling promotion is going.? From where Im sitting Cycling England are going a little offtrack.
Big spends on shows, and marketing dosent lead to more cycling imo,
can you even market cycling to people?
Feel strongly that the comparative peanuts it costs to actually train people, work directly with them to demonstrate benefits to be had from biking is better.
For the same reason much prefer to get kids at schools actually doing some riding of some sort, not just sitting passively watching stunt riders or whatever for a grand a pop. Any contributors?
From what i hear, the shows - such as inertia - are smartening up their routine for schools so that it includes riding practice for kids too. I think that's good if so, as the show inspires then the practice helps motivate to try more.
Edit - still better to do a family ride after school for £0 though, when looking at bigger picture.
As for promotion, think CE are in effectively in Limbo until the big cuts are announced. Can they realistically start up or pledge to continue funding long term initiatives now? Unlikely. Can they blow what's left in the piggy bank on quick marketing activities? Easily!
From what i hear, the shows - such as inertia - are smartening up their routine for schools so that it includes riding practice for kids too. I think that's good if so, as the show inspires then the practice helps motivate to try more.
Edit - still better to do a family ride after school for £0 though, when looking at bigger picture.
As for promotion, think CE are in effectively in Limbo until the big cuts are announced. Can they realistically start up or pledge to continue funding long term initiatives now? Unlikely. Can they blow what's left in the piggy bank on quick marketing activities? Easily!