You are reading a single comment by @Aleksi and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@Aleksi
I bumped into an old friend of mine who is now modelling for various brands who thinks he knows a thing or two about fashion and as most conversations with (old timer) non cyclist friends go after a couple of awkward silences, the subject of bikes came up. At which point he recommended that I should be riding a Create as they "are the way forward". After a good chuckle I told him the wrongs of his ways and carried on dranking.
The thing that confused me was that how a brand like create can market itself to 'common people' apart from the fact that they are sold in urban outfitters...AND how they can convince people that they are good bikes, or good fashion accessories.
Thats it. No punchline, just thought I would share my boring story.