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  • 11.5k active members = £11/day in donations

    That's 110 people each doing the £3 per month "buy the forum a beer" donation.

    110 people out of 11,500.

    0.9% of active members are regular donors.

    That is a shockingly low number.

    Not really... the average doesn't reflect the occasional spike in donations. Whilst the regular donations only make up 1/2 of the monthly costs, when things do get bad and I ask for donations we get a sudden spike which can bring in several months worth of donations in one go. I've calculated the average over the last 12 months and in the last 1 month the average is closer to £27 per day, but this is due to a spike mid-month when I appealed for some help, and that has put us back into the black. I didn't want to give that average though as it doesn't reflect the norm, that would just reflect the spike.

    The difference between donations and costs has usually been covered by a combination of: SJS, affiliate click-throughs, and me. Though since I mentioned that in place of SJS we would run a single advert slot in the banner, there has been so much interested in this that I suspect that the single advert slot would comfortably cover nearly all costs in the future even whilst only charging peanuts to most advertisers (it will have a dual economy, if you're an independent cycling business with a presence on the forum you will pay peanuts, and if you're not then you will pay something between peanuts and regular commercial rates).

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