Looks to me like an advertising campaign first and a road safety initiative second.
I feel totally dejected seeing that.
@Balki started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
Looks to me like an advertising campaign first and a road safety initiative second.
I feel totally dejected seeing that.