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@rhb
What about simply(with apologies to all I copy)
I [pic of bike] Cov
Simple & says it all. I like the idea of reference to the heritage, will folks geddit though? I guess sticking the "since 1870" underneath wouldn't be too cryptic. I could have a word with Transport Museum Steve and see if he has a more precise date from the archives?
Also, been thinking of stickering the bike hoops around town to advertise rides... e.g. 6th Dec is Ride Planet Earth day
so:
I [pic of bike] Cov
Ride Planet Earth 06/12/09
10am Sir Frank Whittle Arches
Would maybe get more folks out? Could flyer the bike shops too...