WTF cycling product.?!^%

. . . when placed into a silver and white braided cable sheath with massively over engineered and styled connectors at each end and placed in packaging that cost more than the cable parts themselves you can charge hundreds of pounds for a speaker wire.

But it's GOLD - it must be worth a lot, right? Never mind the fact that when any connector bites down onto gold plated copper wire it cuts right through the microscopically-thin plating into the horrid old copper underneath.