• Free coffee at Rapha Cafe on the ride in this morning was great.

    I will admit that I am well and truly taken in with the Rapha marketing/brand. Middle class, middle aged men with a penchant for bicycles. I think I think I am their target demographic.

    Evocative photos of cyclists on misty climbs in the Pyrenees, over priced retro cycling jerseys. Italian road bike porn. I want it all......

    There, I have said it.

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