Free coffee at Rapha Cafe on the ride in this morning was great.
I will admit that I am well and truly taken in with the Rapha marketing/brand. Middle class, middle aged men with a penchant for bicycles. I think I think I am their target demographic.
Evocative photos of cyclists on misty climbs in the Pyrenees, over priced retro cycling jerseys. Italian road bike porn. I want it all......
Free coffee at Rapha Cafe on the ride in this morning was great.
I will admit that I am well and truly taken in with the Rapha marketing/brand. Middle class, middle aged men with a penchant for bicycles. I think I think I am their target demographic.
Evocative photos of cyclists on misty climbs in the Pyrenees, over priced retro cycling jerseys. Italian road bike porn. I want it all......
There, I have said it.