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@TheBrick(Tommy)
It's similar to the case of alloy being a misuses term. Bike and bike components manufacturers regularly refer to components being alloy when they mean aluminum. This odes not mean all of a sudden that alloy means aluminum, it's just a common misuse of a word just as stretch is misused in the context of chains. Another example is quantum which is frequently used to mean a large leap forward when in fact a quantum is not that at all.
Chains do not stretch, however they are frequently refereed to have stretched though incorrect use of the word stretched away from that of a plastic deformation. Hippy is right.